Resume
Writer
PlayPower Inc. | April 2022 - Present
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Manages the brand voices for 3 competing subsidiaries
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Creates B2B and B2C copy across all marketing mediums, including 12 catalogs, 11 brochures, 50+ print ads, and 100+ digital/social ads
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Crafts compelling consumer-facing copy, increasing lead conversion rate by 20%
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Leads the naming process for new products, improving efficiency and clarity
eCommerce Content Specialist
Dick's Sporting Goods | April 2021 - March 2022
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Wrote product copy for brands like Nike, The North Face, Yeti, etc.
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Communicated with vendors for digital assets
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Edited product imagery
Communications Intern
Scott Institute | September 2019 - May 2020
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Wrote nominations, grant proposals, articles, and monthly newsletter
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Updated webpages and contacts
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Provided support for events
Carnegie Mellon University | 2016 - 2020
Bachelor of Arts in Creative Writing
Minors: Animation & Special Effects, Film & Media Studies
GPA 3.90, High Honors
Phi Beta Kappa | Sigma Tau Delta | Lambda Sigma
Skills
SEO Copywriting
Scriptwriting
Content Management Systems
Written & Verbal Communication
Time Management
Microsoft Suite
Adobe Creative Suite
Digital Ads





















